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This web page had the following on the site, "This is the official group for Bionicle fans! These chosen heroes fight to restore Mati Nui, the greatest hero of them all, and the only one who can save the Bionicles from the clutches of Makuta, the evil Bionicle lord and Mati Nuis brother." We saw that the web site said " Enjoy your Bionicles WHILE THEY LAST! Founded 8 Years ago." The header had Art as the highest ranking optimized keyword. It is followed by Digital Art, Photography, and Traditional Art which isn't as ranked as highly as Art. The next words bionicle-fans.deviantart.com uses is Community Art. Contemporary Art was included and could not be viewed by search parsers.